Nettsider med emneord «Market Dynamics»

Publisert 29. aug. 2018 12:10

The rich literature in operation management that deals with the supply side of the firm (procurement, production and transportation) typically focus on cost minimization, by assuming that demands and product prices are exogenous to the operation management problem. Similarly, the literature within marketing, dealing with the demand side, focus on sales maximization, where the operations costs are neglected or (at best) have a particularly inaccurate representation