LOG206 Digital Business Management (Spring 2025)

While several flagship digital businesses have now become leading global brands, failure rates of digital transformation and digital business start-ups are alarming. The good news is that successful companies have learnt and implemented the right strategic decisions about digital business.

Against the above backdrop, LOG206 aims to provide knowledge and practical skills to help students navigate digital business. The course identifies and presents fundamental management principles and decisions to implement when organisations undergo digital transformation. Key questions include: How to create a compelling value proposition? Which business models can one implement using digital technologies? Which external environment factors should digital business managers consider? How to optimise digital assets? In which ways can Big data be used to create and deliver value? How to carry out digital transformation?

The course takes an integrative approach by drawing on insights, theories and models from many disciplines, such as information systems, marketing, economics, supply chain management and strategy.

Core topics covered include:

• Topics

  1. Introduction to digital business

  2. Business models and the role of digital technologies

  3. E-commerce and Logistics

  4. Macro Environment considerations for digital business

  5. Digital business strategy

  6. Digital business technology solutions

  7. Digital supply chain management

  8. E-commerce and transportation impact - a conceptual analysis

  9. Digital marketing

  10. Managing digital business transformation

The course will be assessed based on a home exam, divided into two parts, the first carrying 30% and the second 70% of the final grade. The first part of the exam will require your reflection on three topics covered during the semester, while review questions that reflect the nature of the questions in the second part will be provided one month before the final exam. While questions in the final exam will be in English, students can present their answers in Norwegian or English.

Knowledge

After completing this course, a student who fully engages with the course activities shall have knowledge about:

•Basic principles of business and their application to digital business.

•Relevant technology solutions for digital business

• Approaches to developing digital business strategy

• Essential elements of digital transformation

• The role of digital technologies in enhancing social, environmental and economic sustainability

Skills

After completing this course, a student who fully engages with the course activities shall be able to:

• To examine a business model

• To innovate a business model

• To select suitable technology solutions for digital business

• To develop an effective digital business strategy

• To management digital transformation

General competencies

After completing this course, a student who fully engages with the course activities shall have the following competencies:

•ability to analyse business problems

•ability to evaluate and make informed decisions

•ability to reflect on tasks and create an action plan

• Two hours of lectures and discussions every week
• Weekly exercises
• Students' reflection on their learning

Part one

• Form of assessment: - Digital home assessment - Inspera
• Proportion: 30%
• Duration: 2 hours
• Grouping: Individual
• Grading scale: Letter (A - F)
• Support material: -

Part two

• Form of assessment: Digital home assessment - Inspera
• Proportion: 70%
• Duration: 4 hours
• Grouping: Individual
• Grading scale: Letter (A - F)
• Support material: -

The course is evaluated according to HiMolde's quality system