Facts about the course

Study points:
7.5
Responsible department:
Faculty of Business Administration and Social Sciences
Lecture Semester:
Autumn
Teaching language:
English
Duration:
½ year

ADM120 Markedsføring (Autumn 2018)

About the course

  • The tasks of marketing
  • The history and development of marketing
  • Basic definitions and terms
  • Marketing management
  • The strategic foundation of marketing
  • Buyers behavior in consumer to business markets
  • Segmentation, market analysis and prognosis
  • Market and customer approach
  • Relations- and dialogue marketing
  • Service marketing and service quality
  • Ethics, environment and CSR (corporate social responsibility)
  • E-business and global marketing

The course is connected to the following study programs

  • Bachelor in Logistics and Supply Chain Management
  • Bachelor in Economics and Business Administration
  • 1 year Program in Business Economics
  • Bachelor in Sport Management
  • International Study Programme

Recommended requirements

<p>None</p>

The student's learning outcomes after completing the course

Learning outcome: After completing the course, the successful student should:

  • Be familiar with core issues, theories, models and methods in marketing.
  • Have business understanding by walkthrough/presentation of business cases which gives an understanding of the marketing¿s areas.
  • Be able to participate in the solution of simple marketing problems. 

Forms of teaching and learning

2-3 hours of lecture per week

Examination

  • Form of assessment: Written school assessment
  • Proportion: 100%
  • Duration: 4 Hours
  • Grouping: Individual
  • Grading scale: Letter (A - F)
  • Support material: Only general dictionary in mother tongue/Norwegian/English in paper version

Syllabus

Possible litterature:                        
Kotler, Philip: Markedsføringsledelse. Gyldendal akademisk forlag, 2004.
Kotler, Philip; Keller, Kevin Lane: Marketing Management. Pearson Education 2016.