ADM120 Marketing (Autumn 2018)

ECTS Credits:
7.5
Responsible faculty:
Avdeling for økonomi og samfunnsvitenskap
Campus:
Molde
Course Leader:
Carlos Sousa
Teaching language:
English
Study level:
{code=LN, name=Foundation courses, level I}
Duration:
½ year
Schedule (TP) Reading list (Leganto)

Table of contents

Contents

  • The tasks of marketing
  • The history and development of marketing
  • Basic definitions and terms
  • Marketing management
  • The strategic foundation of marketing
  • Buyers behavior in consumer to business markets
  • Segmentation, market analysis and prognosis
  • Market and customer approach
  • Relations- and dialogue marketing
  • Service marketing and service quality
  • Ethics, environment and CSR (corporate social responsibility)
  • E-business and global marketing

The course is connected to the following study programs

  • Bachelor in Logistics and Supply Chain Management
  • Bachelor in Economics and Business Administration
  • 1 year Program in Business Economics
  • Individual Study Courses/Part- time studies
  • Bachelor in Sport Management
  • Bachelor in Politics, Law and Administration
  • Exchange programme - Bachelor's level

Recommended knowledge

None

Reduction of Credits

This course’s contents overlap with the following courses. A reduction of credits will occur if one of these courses is taken in addition:

Course Reduction of Credits
BØK320 – Marketing. 7.5
ADM120N – Marketing. 7.5

The student's learning outcomes after passing the exam

Learning outcome: After completing the course, the successful student should:

  • Be familiar with core issues, theories, models and methods in marketing.
  • Have business understanding by walkthrough/presentation of business cases which gives an understanding of the marketing¿s areas.
  • Be able to participate in the solution of simple marketing problems. 

Forms of teaching and learning

2-3 hours of lecture per week

Exam

  • Form of assessment: Written school assessment
  • Proportion: 100%
  • Duration: 4 Hours
  • Grouping: Individual
  • Grading scale: Letter (A - F)
  • Support material: Only general dictionary in mother tongue/Norwegian/English in paper version

Pensum

Possible litterature:                        
Kotler, Philip: Markedsføringsledelse. Gyldendal akademisk forlag, 2004.
Kotler, Philip; Keller, Kevin Lane: Marketing Management. Pearson Education 2016.
Last updated from FS (Felles studentsystem) Oct. 14, 2026 4:45:04 AM