Facts about the course

Study points:
Responsible department:
Faculty of Business Administration and Social Sciences
Course Leader:
Solveig Straume
Lecture Semester:
Teaching language:
½ year

IDR804 Seminars in Marketing, media and sponsorship (Autumn 2018)

About the course

Seminar topics for the “Marketing, Media and Sponsorship” concentration will possibly include: Sponsorship-linked Marketing; Best Practices in Sports Sponsorship; Sponsorship Investment and Orchestration; Sports Journalism and Communication in Sports; Dynamics of Social Media Sports Marketing; Branding in Sports and Sports Brands. The seminars will consist of lectures, assignments, case discussions, team work and presentations throughout the time for the seminar. It is expected that the participants read the study material provided by the lecturers ahead of the seminar to prepare themselves and be able to contribute to the discussions in the classroom. Course material and readings will be provided as soon as possible ahead of the seminar time. Because of the high level of interactive activities and relatively small-sized groups the seminar requires a high degree of engagement by the students. Active participation throughout the seminar time is required (classroom presence will be mandatory!) and thus it is expected to do your readings ahead in time. Lectures might not always follow a strict schedule, as there might be tasks, presentations and feedback sessions scheduled requiring flexibility during the day. Examination will be based on team assignments, individual contributions during the week (all together 60 per cent) and a final individual assignment (examination, 40 per cent). Examination will be scheduled immediately after each seminar and ahead of the following seminar.


Seminar topics may vary by year, due to the availability of experts. However a temporary seminar line-up will be available at the end of second term.

The course is connected to the following study programs

The student's learning outcomes after completing the course

To introduce up-to-date issues in marketing, media communication, sponsorship and branding in sports. The seminar series will assist students in gaining the conceptual frameworks, knowledge, and skill sets necessary (A) to develop and implement sports marketing, communication, sponsorship and branding strategies, (B) to understand the process of integrating digital technologies into the sport organization, (C) solving complex problems related to the topics, and (D) measure the effectiveness of marketing strategies within those fields.

Forms of teaching and learning

3 seminars (2,5 ECTS each) provided by invited guest lecturers. Each seminar will cover in total 25 study hours, including 15 mandatory classroom hours, consisting of lectures, assignments, case discussions, team work and presentations, working in groups and/or individually.