Facts about the course

Study points:
Responsible department:
Faculty of Business Administration and Social Sciences
Course Leader:
Carlos Sousa
Lecture Semester:
Teaching language:
½ year

ADM120 Marketing (Autumn 2019)

About the course

  • Understanding marketing management
  • Capturing marketing insights
  • Connecting with customers
  • Building strong brands
  • Creating value
  • Delivering value
  • Communicating value

The course is connected to the following study programs

  • Bachelor in Logistics and Supply Chain Management
  • Bachelor in Economics and Business Administration
  • 1 year Program in Business Economics
  • Bachelor in Sport Management
  • Exchange programme - Bachelor's level

Recommended requirements


The student's learning outcomes after completing the course

Learning outcome: After completing the course, the successful student should:

  • Be familiar with core issues, theories, models and methods in marketing.
  • Describe and evaluate marketing tools and analysis
  • Be able to participate in the solution of simple marketing problems. 
  • Gain knowledge and understanding of planning aspects of marketing and evaluate the effects of various contexts

Forms of teaching and learning

2 hours of lecture per week


  • Form of assessment: Written school assessment
  • Proportion: 100%
  • Duration: 4 Hours
  • Grouping: Individual
  • Grading scale: Letter (A - F)
  • Support material: Only general dictionary in mother tongue/Norwegian/English in paper version


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Last updated from FS (Common Student System) Sep. 22, 2019 6:30:39 PM