Facts about the course
- Study points:
- 7.5
- Responsible department:
- Faculty of Business Administration and Social Sciences
- Course Leader:
- Carlos Sousa
- Lecture Semester:
- Autumn
- Teaching language:
- English
- Duration:
- ½ year
ADM120 Marketing (Autumn 2019)
About the course
- Understanding marketing management
- Capturing marketing insights
- Connecting with customers
- Building strong brands
- Creating value
- Delivering value
- Communicating value
The course is connected to the following study programs
- Bachelor in Logistics and Supply Chain Management
- Bachelor in Economics and Business Administration
- 1 year Program in Business Economics
- Individual Study Courses/Part- time studies
- Bachelor in Sport Management
- Exchange programme - Bachelor's level
Recommended requirements
None
Reduction of Credits
This course’s contents overlap with the following courses. A reduction of credits will occur if one of these courses is taken in addition:
| Course | Reduction of Credits |
|---|---|
| BØK320 – Marketing | 7.5 |
The student's learning outcomes after completing the course
Learning outcome: After completing the course, the successful student should:
- Be familiar with core issues, theories, models and methods in marketing.
- Describe and evaluate marketing tools and analysis
- Be able to participate in the solution of simple marketing problems.
- Gain knowledge and understanding of planning aspects of marketing and evaluate the effects of various contexts
Forms of teaching and learning
2 hours of lecture per week
Examination
- Form of assessment: Written school assessment
- Proportion: 100%
- Duration: 4 Hours
- Grouping: Individual
- Grading scale: Letter (A - F)
- Support material: Only general dictionary in mother tongue/Norwegian/English in paper version
Syllabus
Last updated from FS (Common Student System)
Sep. 24, 2020 6:20:50 AM