ADM120 Marketing (Autumn 2019)

About the course

• Understanding marketing management
• Capturing marketing insights
• Connecting with customers
• Building strong brands
• Creating value
• Delivering value
• Communicating value

The course is connected to the following study programs

• Bachelor in Logistics and Supply Chain Management
• Bachelor in Economics and Business Administration
• 1 year Program in Business Economics
• Individual Study Courses/Part- time studies
• Bachelor in Sport Management
• Bachelor in Law and Administration
• Exchange programme - Bachelor's level

Recommended requirements

None

Reduction of Credits

This course’s contents overlap with the following courses. A reduction of credits will occur if one of these courses is taken in addition:

Course	Reduction of Credits
BØK320 – Marketing	7.5

The student's learning outcomes after completing the course

Learning outcome: After completing the course, the successful student should:

• Be familiar with core issues, theories, models and methods in marketing.
• Describe and evaluate marketing tools and analysis
• Be able to participate in the solution of simple marketing problems. 
• Gain knowledge and understanding of planning aspects of marketing and evaluate the effects of various contexts

Forms of teaching and learning

2 hours of lecture per week

Examination

• Form of assessment: Written school assessment
• Proportion: 100%
• Duration: 4 Hours
• Grouping: Individual
• Grading scale: Letter (A - F)
• Support material: Only general dictionary in mother tongue/Norwegian/English in paper version

Syllabus

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