ADM120 Marketing (Autumn 2020)
- ECTS Credits:
- 7.5
- Responsible faculty:
- Avdeling for økonomi og samfunnsvitenskap
- Campus:
- Molde
- Course Leader:
- Carlos Sousa
- Teaching language:
- English
- Study level:
- {code=LN, name=Foundation courses, level I}
- Duration:
- ½ year
Table of contents
Contents
- Understanding marketing management
- Capturing marketing insights
- Connecting with customers
- Building strong brands
- Creating value
- Designing marketing channels and delivering value through logistics
- Communicating value
The course is connected to the following study programs
- Bachelor in Logistics and Supply Chain Management
- Bachelor in Economics and Business Administration
- 1 year Program in Business Economics
- Individual Study Courses/Part- time studies
- Bachelor in Sport Management
- Bachelor in Politics, Law and Administration
- Exchange programme - Bachelor's level
Recommended knowledge
None
Reduction of Credits
This course’s contents overlap with the following courses. A reduction of credits will occur if one of these courses is taken in addition:
| Course | Reduction of Credits |
|---|---|
| BØK320 – Marketing. | 7.5 |
| ADM120N – Marketing. | 7.5 |
The student's learning outcomes after passing the exam
Learning outcome: After completing the course, the successful student should:
- Be familiar with core issues, theories, models and methods in marketing.
- Describe and evaluate marketing tools and analysis
- Be able to participate in the solution of simple marketing problems.
- Gain knowledge and understanding of planning aspects of marketing and evaluate the effects of various contexts
Forms of teaching and learning
2 hours of lecture per week
Exam
- Form of assessment: Written school assessment
- Proportion: 100%
- Duration: 2 Hours
- Grouping: Individual
- Grading scale: Letter (A - F)
- Support material: Only general dictionary in mother tongue/Norwegian/English in paper version
Pensum
Last updated from FS (Felles studentsystem)
Oct. 14, 2026 4:46:21 AM