Facts about the course

ECTS Credits:
Responsible department:
Faculty of Business Administration and Social Sciences
Course Leader:
Carlos Sousa
Lecture Semester:
Teaching language:
½ year

ADM120 Marketing (Autumn 2020)

About the course

  • Understanding marketing management
  • Capturing marketing insights
  • Connecting with customers
  • Building strong brands
  • Creating value
  • Designing marketing channels and delivering value through logistics 
  • Communicating value

The course is connected to the following study programs

  • Bachelor in Logistics and Supply Chain Management
  • Bachelor in Economics and Business Administration
  • 1 year Program in Business Economics
  • Individual Study Courses/Part- time studies
  • Bachelor in Sport Management
  • Bachelor in Law and Administration
  • Exchange programme - Bachelor's level

Recommended requirements


Reduction of Credits

This course’s contents overlap with the following courses. A reduction of credits will occur if one of these courses is taken in addition:

Course Reduction of Credits
BØK320 – Marketing 7.5
ADM120N – Marketing 7.5

The student's learning outcomes after completing the course

Learning outcome: After completing the course, the successful student should:

  • Be familiar with core issues, theories, models and methods in marketing.
  • Describe and evaluate marketing tools and analysis
  • Be able to participate in the solution of simple marketing problems. 
  • Gain knowledge and understanding of planning aspects of marketing and evaluate the effects of various contexts

Forms of teaching and learning

2 hours of lecture per week


  • Form of assessment: Written school assessment

  • Proportion: 100%

  • Duration: 2 Hours

  • Grouping: Individual

  • Grading scale: Letter (A - F)

  • Support material: Only general dictionary in mother tongue/Norwegian/English in paper version


Klikk her for pensumoversikt

Last updated from FS (Common Student System) Dec. 8, 2022 4:31:07 AM