Facts about the course

ECTS Credits:
Responsible department:
Faculty of Business Administration and Social Sciences
Course Leader:
Carlos Sousa
Lecture Semester:
Teaching language:
½ year

ADM120 Marketing (Autumn 2022)

About the course

  • Understanding marketing management
  • Capturing marketing insights
  • Connecting with customers
  • Building strong brands
  • Creating value
  • Designing marketing channels and delivering value through logistics 
  • Communicating value

The course is connected to the following study programs

  • Bachelor in Logistics and Supply Chain Management
  • Bachelor in Economics and Business Administration
  • 1 year Program in Business Economics
  • Individual Study Courses/Part- time studies
  • Bachelor in Sport Management
  • Bachelor in Politics, Law and Administration
  • Exchange programme - Bachelor's level

Recommended requirements


Reduction of Credits

This course’s contents overlap with the following courses. A reduction of credits will occur if one of these courses is taken in addition:

Course Reduction of Credits
BØK320 – Marketing 7.5
ADM120N – Marketing 7.5

The student's learning outcomes after completing the course


By the end of the course students will:

  • Have knowledge and understanding of essential principles of marketing.
  • Have an in-depth understanding of how a firm can achieve competitiveness through the design and implementation of market-responsive programmes


By the end of the course students will:

  • Be able to understand the principles of marketing management, planning and strategy
  • Be able to evaluate the marketing function and the role it plays in achieving organisational success
  • Be able to utilise information of a firm's external and internal environment to develop appropriate marketing strategies
  • Be able to apply theoretical frameworks to real-world marketing situations

General competence:

  • Competence relevant to the needs of existing and future managers, such as develop factually supported arguments in oral and written communication.
  • Identify and analyse problems and create processes to solve them
  • Competence to identify and analyse ethical, social, environmental, and cultural dilemmas in marketing.

Forms of teaching and learning

2 hours of lecture per week


  • Form of assessment: School assessment

  • Proportion: 100%

  • Duration: 2 hours

  • Grouping: Individual

  • Grading scale: Letter (A - F)

  • Supported material: Only general dictionary in mother tongue/Norwegian/English in paper version



Last updated from FS (Common Student System) Dec. 6, 2022 8:20:37 AM