Facts about the course

ECTS Credits:
Responsible department:
Faculty of Business Administration and Social Sciences
Course Leader:
Carlos Sousa
Lecture Semester:
Teaching language:
½ year

ADM735 International Marketing (Spring 2022)

About the course

  • PART 1: THE DECISION TO INTERNATIONALISE: Global marketing in the firm; Initiation of internationalization; Internationalization theories; Development of the firm’s international competitiveness.
  • PART 2: DECIDING WHICH MARKETS TO ENTER: The political and economic environment; The social cultural environment; The international market selection process.
  • PART 3: MARKET ENTRY STRATEGIES: Selecting market entry mode; Export, intermediate and hierarchical entry modes.
  • PART 4: DESIGNING THE GLOBAL MARKETING PROGRAMME: International Product Strategies; Pricing in International Markets; Distribution Channels in International Markets; International Promotion Strategies.

The course is connected to the following study programs

The student's learning outcomes after completing the course

  • By the end of the course students will:
    • Be able to decide whether to internationalize
    • Be able to decide which foreign markets to enter
    • Be able to decide how to enter a foreign market
    • Be able to design an international marketing programme

Forms of teaching and learning

2 hours of lecture per week


  • Form of assessment: Home assessment
  • Proportion: %
  • Duration: -
  • Grouping: Individual
  • Grading scale: Letter (A - F)
  • Support material: -
Last updated from FS (Common Student System) Mar. 5, 2021 1:21:06 AM