IDR210 Adventure Management (Autumn 2025)
- ECTS Credits:
- 7.5
- Responsible faculty:
- Avdeling for økonomi og samfunnsvitenskap
- Campus:
- Molde
- Course Leaders:
-
- Tomas Do Prado Coelho
- Ole Martin Kleivenes
- Teaching language:
- English
- Study level:
- {code=LN, name=Foundation courses, level I}
- Duration:
- ½ year
Table of contents
Contents
This course investigates key principles and practices involved in the development and management of commercial outdoor tourism, sport, and recreation with a significant element of excitement and challenge. The course begins by introducing the market for adventure, highlighting its size, scope, and consumer trends.
The primary focus of the course is on developing and managing new adventure tourism products or services. Students will engage in the process of inventing, designing, and implementing innovative business models in a highly competitive environment. Additionally, the course examines contemporary trends, legal and ethical considerations, and emerging challenges likely to influence the adventure industry.
Drawing on expertise from leading academics and industry practitioners, the course covers essential adventure and business management topics, including:
- The adventure management industry
- Business model innovation applied to adventure management
- Entrepreneurship
- Risk management
- Project management
- Sustainability in adventure tourism
- Customer experience management
- Legal and ethical issues in adventure management
The course is connected to the following study programs
- 1 year Program in Sport Sciences and Adventure
- Individual Study Courses/Part- time studies
- Bachelor in Sport Management
- Exchange programme - Bachelor's level
- Exchange programme - Master's level
Reduction of Credits
This course’s contents overlap with the following courses. A reduction of credits will occur if one of these courses is taken in addition:
| Course | Reduction of Credits |
|---|---|
| IDR210N – Adventure Management. | 7.5 |
The student's learning outcomes after passing the exam
Upon successful completion of this course, students should:
Knowledge
Understand key elements that shape memorable adventure experiences and the management strategies behind them.
Acquire fundamental knowledge of adventure planning and operational management.
Gain insight into entrepreneurship and innovation practices within the adventure industry.
Understand essential concepts and frameworks for business model innovation in adventure markets.
Develop knowledge of sustainability principles crucial for responsible adventure management.
Skills
Apply knowledge to design and manage new adventure-based tourism products or services.
Implement effective risk management and sustainability practices in adventure tourism operations.
Evaluate market trends and consumer demands to identify opportunities in the adventure sector.
General Competence
Demonstrate awareness of ethical, legal, and environmental responsibilities in adventure management.
Exhibit the ability to critically assess industry practices and propose innovative solutions.
Collaborate effectively in teams to plan, develop, and present viable adventure-related business concepts.
Forms of teaching and learning
2 day excursion "Experiencing adventure event" (obligatory) . Students who do not attend are not allowed to take the final exam.
Lecture 2 - 4 hours per week
Homework (est. 3 hours per week)
Coursework requirements - conditions for taking the exam
- Mandatory coursework 1: Excursion
- Attendance: Required
- Comment: Participation in the mandatory excursion is a prerequisite for exam eligibility. Students who do not attend the excursion will not be permitted to take the final exam. Alternative arrangements can be provided in case of e.g. documented illness, must be applied for to Studieleder.
- Mandatory coursework 2:
- Students must participate in all team work activities, and make the contributions that the team has agreed upon in the team contract.
Exam
- Form of assessment: Report and presentation of adventure case
- Proportion: 40%
- Duration: -
- Grouping: Group
- Grading scale: Letter (A - F)
- Support material: All printed and written supporting material
- Form of assessment: Written school assessment
- Proportion: 60%
- Duration: 4 hours
- Grouping: Individual
- Grading scale: Letter (A - F)
- Support material: All printed and written supporting material