IDR105 Sport and Media (Spring 2025)
- ECTS Credits:
- 7.5
- Responsible faculty:
- Avdeling for økonomi og samfunnsvitenskap
- Campus:
- Molde
- Course Leader:
- Oskar Solenes
- Teaching language:
- English
- Study level:
- {code=LN, name=Foundation courses, level I}
- Duration:
- ½ year
Table of contents
Contents
The course provides an introduction to the relationships between sports and media and how it has been beneficial for both parties. It highlights how the sports-media relationship has evolved over time in line with the development of sports and the emergence of new media and communication channels. The subject also introduces how sports professionals can interact with the media, how to create exciting news stories for sports organizations, and how different media can be used in the operation and marketing of sports organizations.
The subject consists of five modules:
- Sports-Media Complex: The mutual dependence between sports and media. The development of sports and the development of media.
- Journalism and practical exercises in crafting news stories: Photography, text, podcasting.
- The website: The public face of the sports organization and the main information channel for members.
- Social media: How to use new media in marketing of sports organizations.
- Practicum: Students are divided into groups early in the semester and are linked up with sports organizations. Students will analyze the organization's media profile, implement marketing strategies, and analyze the effectiveness of these strategies.
The course is connected to the following study programs
- Individual Study Courses/Part- time studies
- Bachelor in Sport Management
- Bachelor in Politics, Law and Administration
- Exchange programme - Bachelor's level
The student's learning outcomes after passing the exam
Learning outcomes
Knowledge
Broad knowledge of the historical and parallel development of sports and media.
Knowledge of traditional and new media.
Knowledge of how sports organizations of different sizes can use various media in marketing.
Can update their knowledge in a changing media-sports landscape.
Skills
Can apply professional knowledge of various media to develop credible and engaging news stories.
Can analyze the media profile of a sports team.
Can implement and analyze the effectiveness of various media measures in a sports team.
General Competence
Insight into relevant ethical issues within the sports-media industry.
Ability to plan and carry out projects related to media-sports over an extended period.
Awareness of innovative thinking and innovation processes.
Forms of teaching and learning
Coursework requirements - conditions for taking the exam
Compulsory requirements: Exercises and report
Number of compulsory requirements: 4
Requirement type: Group work
Attendance: Not required
Comment: Students must have three different tasks/exercises and one report from practical work in a sports organization approved, to be eligible to take the exam in the course.
Exam
Assessment form: School examination
Weight: 100%
Duration: 1 semester
Grouping: Individual
Grading Scale: Letter grade (A - F)
Aids: None