IDR804-015 Marketing Digitalization in Sports (Autumn 2026)
- ECTS Credits:
- 2.5
- Responsible faculty:
- Avdeling for økonomi og samfunnsvitenskap
- Campus:
- Molde
- Course Leader:
- Harald Klaus Dolles
- Teaching language:
- English
- Study level:
- {code=HN, name=Second degree level}
- Duration:
- ½ year
Table of contents
Contents
The course is connected to the following study programs
Recommended knowledge
The student's learning outcomes after passing the exam
The primary course objective is to assist students in gaining the conceptual frameworks, knowledge, and skill sets necessary to develop, implement, and manage digital marketing projects in a dynamic business environment, understand the leadership process of integrating digital technologies into the sport enterprise, and solving complex managerial problems related to digital dimensions of sport businesses.
Other objectives include (Learning outcome: knowledge):
- Understanding the key technological dimensions of the digital transformation and how they provide a unique sport marketing business perspective, including the principles and procedures associated with effective digitally focused business model innovation (BMI)
- Developing conceptual and technical skills related to implementing digital marketing projects in the sport enterprise
- Developing an understanding of the functionality of various digital marketing platforms within the sport industry
- Identifying how digital transformation impacts specific dimensions of sport business, for example, marketing, licensed merchandise sales, public relations, sport venue operations and management, media, etc.
At the end of this seminar, students should be able to (Learning outcome: skills):
- Evaluate relevant theoretical concepts, frameworks, and models related to the digital marketing transformation within sports and sports events
- Apply and communicate this understanding to real cases and problems
At the end of this seminar, students should be able to (Learning outcome: general competences):
- Interpret research findings, draw appropriate conclusions and present those effective with high impact
- Employ the principles of good academic practice
- Design meaningful statements and reports for research dissemination by applying key academic skills and competences
Forms of teaching and learning
The course is taught in a continuous block of time over a short period, thus intensive attendance is required. Active participation and engagement in seminar activities will promote learning and the creation of a learning community, so they are encouraged and expected. Participants must turn in all completed assignments by the due date, participate in seminar discussions, and do your best to contribute to group discussions that will take place during the seminar.
The course builds upon posted articles, outside material and additional resources as required/needed. Students are responsible to prepare with articles, videos, PPTs, etc., either located in course folders on the eLearning platform or announcements for seminar discussions.
Lectures might not always follow a strict schedule, as there might be tasks, presentations and feedback sessions scheduled requiring flexibility during seminar days and hours.
Coursework requirements - conditions for taking the exam
- Mandatory coursework: Assignment(s)
- Courseworks given: 2
- Courseworks required: 2
- Presence: Required
- Comment: The course is taught in a continuous block of time over a short period, thus intensive attendance is required. The coursework assignments (individual and/or team) will be marked with pass/fail. Both need to be passed in order to advance to the course exam.
Exam
- Form of assessment: Classroom/school exam
- Proportion: 100%
- Duration: 2 hours
- Grouping: Individual
- Grading scale: Letter (A - F)
- Support material: -