Facts about the course

Study points:
2.5
Responsible department:
Faculty of Logistics
Lecture Semester:
Autumn
Teaching language:
English
Duration:
½ year

LOG904-122 Designing and Managing Marketing Channels (Autumn 2018)

About the course

The focus of this seminar is to examine key elements that influence the design of marketing channels from structural, behavioral  and governence viewpoints and takes into consideration the perspectives of suppliers, channel members and organizational buyers.  This seminar will address important conceptual frameworks from the channels and organizational buying literatures as well as their application in real life settings.  Topics will include:

  • Rationale for Marketing Channels
  • A Framework for Channel Analysis: Design & Implementation
  • Channel Power, Dependency & Locus of Control; Conflict Management
  • Theoretical Perspectives on Channel Governance
  • Opportunism and Behavioral Norms in Channel Relationships
  • Control Mechanisms & Structures
  • Sourcing Strategies

Lecturer: Rodney Stump

The course is connected to the following study programs

Recommended requirements

Undergraduate or Graduate Principles of Marketing class

The student's learning outcomes after completing the course

Students will become familiar with the major theoretical frameworks that pertain to channel (exchange) relationships and channel governance.¿         

Students will be able to critically evaluate channel (exchange) relationships to identify transaction risks and propose control mechanisms or structures to manage those risks.

Forms of teaching and learning

Lecture/discussion, in-class assignments and case analyses

Examination

  • Form of assessment: Home assessment
  • Proportion: 40%
  • Duration: -
  • Grouping: Individual
  • Grading scale: Letter (A - F)
  • Support material: All printed and written supporting material
  • Form of assessment: Home assessment
  • Proportion: 60%
  • Duration: -
  • Grouping: Individual
  • Grading scale: Letter (A - F)
  • Support material: All printed and written supporting material
Last updated from FS (Common Student System) Oct. 23, 2019 6:30:07 AM