Facts about the course

ECTS Credits:
2.5
Responsible department:
Faculty of Logistics
Course Leader:
Arild Hoff
Lecture Semester:
Autumn
Teaching language:
English
Duration:
½ year

LOG904-169 Business to Business Marketing (Autumn 2020)

About the course

Course content (abstract): This course presents the particular marketing characteristics and requirements of marketing in business to business (B2B) markets, providing students with an appreciation of the decisions in developing a marketing strategy for Business markets.

 Topics covered: Dimensions of B2B Marketing; Organizational Buying Behaviour; Customer Relationship Strategies; Business Marketing Communications.

The course is connected to the following study programs

Recommended requirements

General business or marketing but not essential

The student's learning outcomes after completing the course

This course will provide participants with a thorough understanding of the fundamentals of Business to Business marketing and equip them with the necessary knowledge for understanding B2B market strategies and business relationships.

Forms of teaching and learning

This course will provide participants with a thorough understanding of the fundamentals of Business to Business marketing and equip them with the necessary knowledge for understanding B2B market strategies and business relationships.

Examination

Form of assessment: Home assessment with presentation

  • Proportion: 50%

  • Duration: -

  • Grouping: Group

  • Grading scale: Letter (A - F)

Form of assessment: Home assessment without presentation

  • Proportion: 50%

  • Duration: -

  • Grouping: Individual

  • Grading scale: Letter (A - F)

Syllabus

TBA

Last updated from FS (Common Student System) Oct. 24, 2021 3:20:09 PM