LOG904-169 Business to Business Marketing (Autumn 2021)

ECTS Credits:
2.5
Responsible faculty:
Avdeling for logistikk
Campus:
Molde
Course Leader:
Arild Hoff
Teaching language:
English
Study level:
{code=HN, name=Second degree level}
Duration:
1 week
Schedule (TP) Reading list (Leganto)

Table of contents

Contents

Course content (abstract): This course presents the particular marketing characteristics and requirements of marketing in business to business (B2B) markets, providing students with an appreciation of the decisions in developing a marketing strategy for Business markets.

 Topics covered: Dimensions of B2B Marketing; Organizational Buying Behaviour; Customer Relationship Strategies; Business Marketing Communications.

The course is connected to the following study programs

Recommended knowledge

General business or marketing but not essential

The student's learning outcomes after passing the exam

This course will provide participants with a thorough understanding of the fundamentals of Business to Business marketing and equip them with the necessary knowledge for understanding B2B market strategies and business relationships.

Forms of teaching and learning

This course will provide participants with a thorough understanding of the fundamentals of Business to Business marketing and equip them with the necessary knowledge for understanding B2B market strategies and business relationships.

Exam

Form of assessment: Home assessment with presentation

  • Proportion: 50%
  • Duration: -
  • Grouping: Group
  • Grading scale: Letter (A - F)

Form of assessment: Home assessment without presentation

  • Proportion: 50%
  • Duration: -
  • Grouping: Individual
  • Grading scale: Letter (A - F)

Pensum

TBA
Last updated from FS (Felles studentsystem) Oct. 14, 2026 4:36:45 AM