Facts about the course

ECTS Credits:
Responsible department:
Faculty of Business Administration and Social Sciences
Course Leader:
Harald Klaus Dolles
Lecture Semester:
Teaching language:
½ year

IDR804-011 Digital Transformation in Sport Business (Autumn 2018)

About the course

This seminar starts by introducing an economics view on the business of sports, before discussing recent developments of digitalization in sports structured along the different industries affected. In this regard, issues such as the relevance and prospects of eSports, the performance analysis of athletes and teams as well as the scouting of players or pros and cons of digital capture devices such as the video referee are discussed. The focus, however, is put on digitalization processes around consumer experience and fan engagement through issues such as online retailing, digitalization in stadiums and/or online interactivity.

Prof. Tim Pawlowski studied Economics at the University of Cologne and Sport Management at the German Sport University where he also earned his Ph.D. in 2009. In 2012 he joined the University of Tübingen as Full Professor of Sport Economics (Chair in Sport Economics, Sport Management and Media Research). 

The course is connected to the following study programs

The student's learning outcomes after completing the course

Having completed this seminar, the students should be able to

  • understand relevant areas of the (digital) sports business
  • demonstrate an understanding of general digitalization processes in sports
  • critically discuss the challenges as well as advantages and disadvantages of recent developments of digitalization in the sports business

Forms of teaching and learning

The seminars will consist of lectures, assignments, case discussions, team work and presentations throughout the time for the seminar. It is expected that the participants read the study material provided by the lecturers ahead of the seminar to prepare themselves and be able to contribute to the discussions in the classroom. Course material and readings will be provided as soon as possible ahead of the seminar time. Because of the high level of interactive activities and relatively small-sized groups the seminar requires a high degree of engagement by the students. Active participation throughout the seminar time is required (classroom presence will be mandatory!) and thus it is expected to do your readings ahead in time. Lectures might not always follow a strict schedule, as there might be tasks, presentations and feedback sessions scheduled requiring flexibility during the day. 


  • Form of assessment: Home assessment
  • Proportion: 40%
  • Duration: After Seminar -
  • Grouping: Individual
  • Grading scale: Letter (A - F)
  • Support material: All printed and written supporting material
  • Form of assessment: Home assessment
  • Proportion: 60%
  • Duration: During Seminar -
  • Grouping: Group
  • Grading scale: Letter (A - F)
  • Support material: All printed and written supporting material


Click here for reading list 

Last updated from FS (Common Student System) Sep. 22, 2021 4:30:41 AM