Facts about the course

Study points:
7.5
Responsible department:
Faculty of Business Administration and Social Sciences
Course Leader:
Birnir Egilsson
Lecture Semester:
Spring, Autumn
Teaching language:
English
Duration:
½ year

IDR210 Adventure Management (Autumn 2020)

About the course

This course investigates key principles and practices involved in the management of commercial outdoor tourism, sport and recreation that includes a significant element of excitement. The course begins by introducing the market for adventure and the size and scope of the adventure industry. The main focus of the course is then on how adventure is managed. For instance, entrepreneurship and strategic approaches to adventure, adventure planning, business planning, and operations management. The course also considers trends and issues that are likely to influence the adventure industry of the future.

Drawing on expertise from some of the leading academics and practitioners throughout the world, the course covers various adventure management issues including:

  • The adventure management environment
  • Business models applicaple to adventure management
  • The role of marketing in adventure management
  • Risk management
  • Stakeholder management
  • Project management 
  • Sustainability in Adventure Tourism

The course is connected to the following study programs

The student's learning outcomes after completing the course

Students should:

  • know the basics in adventure planning and operations management
  • know the basics concerning entrepreneurship and innovation within the adventure industry
  • know the role of adventure marketing and market research, and be able to do a market analysis
  • Understand key elements of the adventure experience and how they can be managed
  • be able to identify trends and issues that are likely to influence the adventure industry of the future
  • Understand the pillars of sustainable adventure mangament.

Forms of teaching and learning

2 day excursion "Experiencing adventure event" (obligatory). Students that do not attend are not alloved to take the final exam.

Lecture 3 hours per week

Homework (est. 3 hours per week)

Coursework requirements - conditions for taking the exam

  • Mandatory coursework: Excursions
  • Courseworks given: 1
  • Courseworks required: 1
  • Presence: Required
  • Comment:

Examination

  • Form of assessment: Home assessment
  • Proportion: 75%
  • Duration: -
  • Grouping: Group
  • Grading scale: Letter (A - F)
  • Support material: All printed and written supporting material
  • Form of assessment: Oral school assessment
  • Proportion: 25%
  • Duration: -
  • Grouping: Group
  • Grading scale: Letter (A - F)
  • Support material: All printed and written supporting material

Course evaluation

In groups:

  • Coursework (75%)
  • Oral presentation (25%)

Syllabus

Jenkins. I. S. (2019) Adventure Tourism and Outdoor Activities Management: A 21st Century Toolkit. Cab international. 

Last updated from FS (Common Student System) Apr. 10, 2020 1:21:03 AM