Facts about the course
- ECTS Credits:
- Responsible department:
- Faculty of Business Administration and Social Sciences
- Course Leader:
- Carlos Sousa
- Lecture Semester:
- Teaching language:
- ½ year
ADM735 International Marketing (Spring 2020)
About the course
PART 1: THE DECISION TO INTERNATIONALISE: Global marketing in the firm; Initiation of internationalization; Internationalization theories; Development of the firm’s international competitiveness.
PART 2: DECIDING WHICH MARKETS TO ENTER: The political and economic environment; The social cultural environment; The international market selection process.
PART 3: MARKET ENTRY STRATEGIES: Selecting market entry mode; Export, intermediate and hierarchical entry modes.
PART 4: DESIGNING THE GLOBAL MARKETING PROGRAMME: International Product Strategies; Pricing in International Markets; Distribution Channels in International Markets; International Promotion Strategies.
The course is connected to the following study programs
- Master in Change and Management
- Master in Economics and Business Administration
- Exchange programme - Master's level
Bachelor of Economics and Administration or Bachelor of Accounting and Auditing or equivalent
The student's learning outcomes after completing the course
By the end of the course students will:
Be able to decide whether to internationalize
Be able to decide which foreign markets to enter
Be able to decide how to enter a foreign market
Be able to design an international marketing programme
Forms of teaching and learning
2 hours x 2 of lecture per week
Form of assessment: Written school assessment
Duration: 3 Hours
Grading scale: Letter (A - F)
Support material: Only general dictionary in mother tongue/Norwegian/English in paper versiona