Facts about the course

Study points:
7.5
Responsible department:
Faculty of Business Administration and Social Sciences
Course Leader:
Carlos Sousa
Lecture Semester:
Spring
Teaching language:
English
Duration:
½ year

ADM735 International Marketing (Spring 2020)

About the course

  • PART 1: THE DECISION TO INTERNATIONALISE: Global marketing in the firm; Initiation of internationalization; Internationalization theories; Development of the firm’s international competitiveness.

  • PART 2: DECIDING WHICH MARKETS TO ENTER: The political and economic environment; The social cultural environment; The international market selection process.

  • PART 3: MARKET ENTRY STRATEGIES: Selecting market entry mode; Export, intermediate and hierarchical entry modes.

  • PART 4: DESIGNING THE GLOBAL MARKETING PROGRAMME: International Product Strategies; Pricing in International Markets; Distribution Channels in International Markets; International Promotion Strategies.

The course is connected to the following study programs

  • Master in Change and Management
  • Master in Economics and Business Administration

Recommended requirements

Bachelor of Economics and Administration or Bachelor of Accounting and Auditing or equivalent

The student's learning outcomes after completing the course

By the end of the course students will:

  • Be able to decide whether to internationalize

  • Be able to decide which foreign markets to enter

  • Be able to decide how to enter a foreign market

  • Be able to design an international marketing programme

Forms of teaching and learning

2 hours of lecture per week

Last updated from FS (Common Student System) Apr. 21, 2019 12:30:30 AM