IDR804-015 Marketing Digitalization in Sports (Autumn 2021)
- ECTS Credits:
- 2.5
- Responsible faculty:
- Avdeling for økonomi og samfunnsvitenskap
- Campus:
- Molde
- Course Leader:
- Harald Klaus Dolles
- Teaching language:
- English
- Study level:
- {code=HN, name=Second degree level}
- Duration:
- ½ year
Table of contents
Contents
The course is connected to the following study programs
Required prerequisite knowledge
The student's learning outcomes after passing the exam
The overall objective of the seminar is to assist students in gaining the conceptual frameworks, knowledge, and skill sets necessary to develop, implement, and manage projects in a dynamic digital environment, to understand the process of integrating digital technologies into the sport enterprise, and solving complex problems related to digital dimensions of sport business.
Other objectives include (Learning outcome: knowledge):
- Understanding the key technological dimensions of the digital transformation and how they provide a unique sport business perspective, including the principles and procedures associated with effective digitally focused business models.
- Developing conceptual and technical skills related to implementing digital projects in the sport enterprise.
- Developing an understanding of the functionality of e-commerce and social media platforms within the sport industry.
- Identifying how digital transformation impacts specific dimensions of sport business, for example, marketing, sponsorship, licensed merchandize, sport-related travel and tourism, public relations, sport venue design, retail sales, etc.
At the end of this seminar, students should be able to (Learning outcome: skills and general competences):
- Evaluate relevant theoretical concepts, frameworks, and models related to digital transformation within sports
- Apply and communicate this understanding to real cases and problems
- Design meaningful statements and reports for research dissemination by applying key academic skills and competences
Forms of teaching and learning
Active participation and engagement in seminar activities will promote learning and the creation of a learning community, so they are encouraged and expected. Participants must turn in all completed assignments by the due date, participate in seminar discussions, and do your best to contribute to group discussions that will take place during the seminar. Students should read outside material; articles posted on the eLearning platform and be prepared for group discussions.
The seminar builds upon posted articles, additional resources as required/needed. Students are responsible for articles, videos, PPTs, etc., either located in course folders on the eLearning platform or assigned via email or announcements and for being prepared for seminar discussions.
Coursework requirements - conditions for taking the exam
- Mandatory coursework: Assignment(s)
- Courseworks given: 2
- Courseworks required: 2
- Presence: Mandatory
- Comment: Mandatory individual and/or team assignment(s) during the course. The work’s progress and results is to be presented in class. A “pass” on the individual and/or team assignment(s) is needed in order to participate in the final exam.
Exam
- Form of assessment: Home assessment
- Proportion: 100%
- Duration: Will be announced during the seminar
- Grouping: Individual
- Grading scale: Letter (A - F)
- Support material: All printed and written supporting material