Facts about the course

Study points:
7.5
Responsible department:
Faculty of Business Administration and Social Sciences
Course Leader:
Carlos Sousa
Lecture Semester:
Spring
Teaching language:
English
Duration:
½ year

ADM735 International Marketing (Spring 2021)

About the course

  • PART 1: THE DECISION TO INTERNATIONALISE: Global marketing in the firm; Initiation of internationalization; Internationalization theories; Development of the firm’s international competitiveness.
  • PART 2: DECIDING WHICH MARKETS TO ENTER: The political and economic environment; The social cultural environment; The international market selection process.
  • PART 3: MARKET ENTRY STRATEGIES: Selecting market entry mode; Export, intermediate and hierarchical entry modes.
  • PART 4: DESIGNING THE GLOBAL MARKETING PROGRAMME: International Product Strategies; Pricing in International Markets; Distribution Channels in International Markets; International Promotion Strategies.

The course is connected to the following study programs

  • Master in Change and Management
  • Master in Economics and Business Administration

The student's learning outcomes after completing the course

  • By the end of the course students will:
    • Be able to decide whether to internationalize
    • Be able to decide which foreign markets to enter
    • Be able to decide how to enter a foreign market
    • Be able to design an international marketing programme

Forms of teaching and learning

2 hours of lecture per week

Examination

  • Form of assessment: Home assessment

  • Proportion: 100 %

  • Grouping: Individual

  • Grading scale: Letter (A - F)

  • Support material: All printed and written supporting material

  • Comment: Individual assignment

Last updated from FS (Common Student System) Sep. 18, 2020 2:21:01 PM