ADM735 International Marketing (Spring 2021)
- ECTS Credits:
- 7.5
- Responsible faculty:
- Avdeling for økonomi og samfunnsvitenskap
- Campus:
- Molde
- Teaching language:
- English
- Study level:
- {code=HN, name=Second degree level}
- Duration:
- ½ year
Table of contents
Contents
- PART 1: THE DECISION TO INTERNATIONALISE: Global marketing in the firm; Initiation of internationalization; Internationalization theories; Development of the firm’s international competitiveness.
- PART 2: DECIDING WHICH MARKETS TO ENTER: The political and economic environment; The social cultural environment; The international market selection process.
- PART 3: MARKET ENTRY STRATEGIES: Selecting market entry mode; Export, intermediate and hierarchical entry modes.
- PART 4: DESIGNING THE GLOBAL MARKETING PROGRAMME: International Product Strategies; Pricing in International Markets; Distribution Channels in International Markets; International Promotion Strategies.
The course is connected to the following study programs
- Master in Change and Management
- Master in Economics and Business Administration
- Exchange programme - Master's level
The student's learning outcomes after passing the exam
- By the end of the course students will:
- Be able to decide whether to internationalize
- Be able to decide which foreign markets to enter
- Be able to decide how to enter a foreign market
- Be able to design an international marketing programme
Forms of teaching and learning
2 hours of lecture per week
Exam
- Form of assessment: Home assessment
- Proportion: 100 %
- Grouping: Individual
- Grading scale: Letter (A - F)
- Support material: All printed and written supporting material
- Comment: Individual assignment
Last updated from FS (Felles studentsystem)
Oct. 14, 2026 4:47:41 AM