LOG904-161 Digital Service Design (Autumn 2019)

The aim of this course is to provide students with an in-depth understanding of digital methodologies, approaches and skills required to be able to select and apply the most appropriate method for any given digital design project or challenge to improve the end user experience. In addition, the module seeks to provide students with core design, communication and professional skills needed to work effectively in modern multidisciplinary digital teams

Topics covered: Understanding the User; Personas and Requirements to Customer Journey Mapping; Service Design Principles & Management; Service Prototyping and User Testing

• LO1: An in-depth knowledge and practical understanding of methods and approaches relevant to digital design and innovation and how to select and justify the use of them.
• LO2: The ability to critically interpret and creatively respond to a range of design briefs and meet clients expectations. expectations. expectations (S)
• LO3: The ability create integrated and logical digital design solutions that balance the needs of the consumer, with organisation goals and technical feasibility (K, C and S)

The aim of the lecture programme is to provide the student with corecontent and direction, providing an appropriate level of support for the student to achieve a pass for each learning outcome.

Form of assessment: Home assessment with presentation

• Proportion: 15%
• Duration: -
• Grouping: Group
• Grading scale: Letter (A - F)
• Support material: All printed and written supporting material

Form of assessment: Home assessment without presentation

• Proportion: 85%
• Duration: -
• Grouping: Individual
• Grading scale: Letter (A - F)
• Support material: All printed and written supporting material