Professor Carlos M. P. Sousa
Biography
Carlos M. P. Sousa is Professor of Marketing and Business Strategy at Molde University College (MUC). He received his PhD from the University College Dublin (Ireland).
Prior to joining MUC, he was a Full Professor of Marketing at Durham University (UK) and Lecturer of Marketing at University College Dublin (Ireland). In addition, Professor Sousa has been a visiting professor at universities in Australia, Brazil, Chile, Ireland, Italy, Portugal, Spain, and the UK.
Professor Sousa has published over 70 articles, including: Research Policy, Journal of Product Innovation Management, R&D Management, Journal of International Marketing, Journal of World Business, Global Strategy Journal, British Journal of Management, Journal of Business Research, International Marketing Review, Management International Review, International Business Review, Journal of Business Research, European Journal of Marketing, International Journal of Management Reviews, International Small Business Journal, and Journal of Small Business Management.
Professor Sousa is an Associate Editor of International Marketing Review and Associate Editor of the Journal of Business Research. In addition, he currently sits on the Editorial Review Board of the Journal of International Business Studies, Journal of International Marketing and Industrial Marketing Management.
In 2006 Professor Sousa won the ADMES/MARKTEST scientific excellence award for the best paper in 2006. In 2012 his paper published in European Journal of Marketing has been chosen as a Highly Commended Award Winner at the Literati Network Awards for Excellence 2012.
In 2021, Professor Sousa was awarded the 2021 Hans B. Thorelli Award by the American Marketing Association. This award recognizes the article that has made the most significant and long-term contribution to international marketing theory or practice that was published 5+ years ago. For 2021, the prize was awarded to Sousa and Bradley’s article, “Cultural Distance and Psychic Distance: Two Peas in a Pod?,” which appeared in the March 2006 issue (Vol. 14, No. 1) of Journal of International Marketing.
Research interests
Professor Sousa’s research interests are in the area of international marketing, international business strategy, innovation management, and services marketing.
Selection of research publications
International Marketing/International Business
- Aguzzoli, Roberta López, Jorge Lengler, Carlos M. P. Sousa, and Gabriel R. G. Benito (2021), “Here We Go Again: A Case Study on Re-entering a Foreign Market” British Journal of Management. Vol 32 (2) pp. 416-434. DOI:10.1111/1467-8551.12407
- Sousa, Carlos M.P., Qun Tan (2021), “Looking Back to Move Forward: An Overview of Foreign Divestment Decisions” in The Oxford Handbook of International Business Strategy, Kamel Mellahi, Klaus Meyer, Rajneesh Narula, Irina Surdu, and AlainVerbeke (eds). Oxford: Oxford University Press, pp.338-355.
- Sousa, Carlos M. P., Rebecca Yu Li, and Xinming He (2020), “The Impact of Exploitation and Exploration on Export Sales Growth: The Moderating Role of Domestic and International Collaborations”. Journal of International Marketing. Vol. 28 (4) pp. 1-20.
- Tan, Qun and Carlos M. P. Sousa, (2020) “Giving a Fish or Teaching to Fish? Exploring the Effects of Home-country Governmental Support on Foreign Exit Decisions” International Marketing Review. Vol 37 (6) pp. 1181-1203.
- Chen, Jieke, Carlos M. P. Sousa, and Xinming He (2019), “Export Market Re-entry: Time-out Period and Price/Quality Dynamisms”. Journal of World Business. Vol. 54 (2) pp. 154-168.
- Chen, Jieke, Carlos M. P. Sousa, and Xinming He (2019), “Nonlinear Effects of Dynamic Export Pricing on Export Sales: A Longitudinal Investigation”. Journal of International Marketing. Vol. 27 (3) pp. 60-78.
- Tan, Qun and Carlos M. P. Sousa (2019), “Why Poor Performance is not enough for a Foreign Exit: The importance of Innovation Capability and International Experience”. Management International Review. Vol. 59 (3) pp. 465-498.
- Tan, Qun and Carlos M. P. Sousa (2018), “Performance and Business Relatedness as Drivers of Exit Decision: A Study of MNCs from an Emerging Country”. Global Strategy Journal. Vol. 8 (4) pp. 612-634.
- Gomes, Emanuel, Ferran Vendrell-Herrero, Kamel Mellahi, Duncan Angwin, and Carlos M. P. Sousa (2018), “’Testing the Self-Selection Theory in High Corruption Environments: Evidence from African SMEs. International Marketing Review. Vol. 35 (5) pp. 733-759.
- Li, Min, Xinming He, and Carlos M. P. Sousa (2017), “A Review of the Empirical Research on Export Channel Selection between 1979 and 2015”. International Business Review. Vol. 26 (2) pp. 303-323.
- Sousa, Carlos M. P. and Qun Tan (2015), “Exit from a Foreign Market: Do Poor Performance, Strategic Fit, Cultural Distance, and International Experience Matter?”. Journal of International Marketing. Vol. 23 (4) pp. 84-104.
- Tan, Qun and Carlos M. P. Sousa (2013), “International Marketing Standardization: A Meta-Analytic Estimation of Its Antecedents and Consequences”, Management International Review. Vol. 53 (5), pp. 711-739.
- Sousa, Carlos M. P., Emilio Ruzo and Fernando Losada (2010), “The Key Role of Managers’ Values in Exporting: The Influence on Customer Responsiveness and Export Performance”. Journal of International Marketing, Vol. 18 (2), pp. 1-19.
- Sousa, Carlos M. P. and Frank Bradley (2008), “Antecedents of International Pricing Adaptation and Export Performance”. Journal of World Business, Vol. 43 (3), pp. 307-320.
- Sousa, Carlos M. P., Francisco Martínez-López and Filipe Coelho (2008), “The Determinants of Export Performance: A Review of the Research in the Literature between 1998 and 2005”. International Journal of Management Reviews, Vol. 10 (4), pp. 343-374.
- Sousa, Carlos M. P. and Frank Bradley (2006), “Cultural Distance and Psychic Distance: Two Peas in a Pod?”. Journal of International Marketing, Vol. 14 (1), pp. 49-70. 2021 Hans B. Thorelli Award Winner
Innovation Management
- Li, Rebecca Yu, Carlos M. P. Sousa, Xinming He, and Yansong Hu (2022), “Spinning Straw into Gold: Innovation Recycling, Innovation Sourcing Modes, and Innovation Ability in Sub-Saharan Africa”. Journal of Product Innovation Management. Vol. 39 (5) pp. 583-603. https://doi.org/10.1111/jpim.12643.
- Tsinopoulos, Christos, Ji Yan, and Carlos M. P. Sousa (2019), “Abandoning Innovation Activities and Performance: The moderating role of openness”. Research Policy. Vol. 48 (6) pp. 1399-1411.
- Tsinopoulos, Christos, Carlos M. P. Sousa, and Ji Yan (2018), “Process Innovation: Open innovation and the moderating role of the motivation to achieve legitimacy”. Journal of Product Innovation Management. Vol. 35 (1) pp. 27-48.
- Tsinopoulos, Christos, Luis Filipe Lages, and Carlos M. P. Sousa (2014), “Export experience counts: Exploring its effect on product design change”. R&D Management. Vol. 44 (5), pp. 450-465.
Marketing Strategy/Services Marketing
- Coelho, Filipe, Heiner Evanschitzky, Carlos M. P. Sousa, Hossein Olya, and Babak Taheri (2021), “Control Mechanisms, Management Orientations, and the Creativity of Service Employees: Symmetric and Asymmetric Modeling”. Journal of Business Research. Vol. 132, pp. 753-764.
- Hughes, Mathew, Paul Hughes, Ji Yan, and Carlos M. P. Sousa (2019), “Marketing as an Investment in Shareholder Value”. British Journal of Management. Vol. 30 (4), pp. 943-965.
- Coelho, Filipe, Cristiana R. Lages and Carlos M. P. Sousa (2018), “Personality and the Creativity of Frontline Service Employees: Linear and Curvilinear Effects”. International Journal of Human Resource Management. Vol. 29 (17) pp. 2580-2607.
- Sousa, Carlos M. P. and Filipe Coelho (2011), “From Personal Values to Creativity: Evidence from Frontline Service Employees”. European Journal of Marketing, Vol. 45 (7/8), pp. 1029-1050. Highly Commended Award Winner
Books
- Larimo, Jorma, Pratik Arte, Carlos M. P. Sousa, Pervez N. Ghauri, and Jose Mata (eds.), (2022), Research Handbook on Foreign Exit, Relocation, and Re-entry: Theoretical Perspectives and Empirical Evidence, Edward Elgar Publishing.